ABOUT LUMA - Fashion picked just for you!

Fashion, is there anything better? Especially European Fashion, the colours, textures and style - no matter your body shape or size.

Luma Fashion  is a small boutique based in Dunedin. We work with showrooms In Italy, Paris, Turkey and the UK to source unique garments that bring colour, pattern and style to our customers. For some, black is the only colour. Don't fear - we always cater to you as well.

We travel to Europe to hand-pick the latest offerings from our independent designers. Sometimes garments are even on the rack in store before they are in Europe. Often we only get one or two items of a style to give the wearer the chance to wear something truly unique.

We mostly stock exclusive labels including; Made In Italy - with their gorgeous Italian lines, Chalk UK - a relaxed comfortable cotton knit range, Jayley UK - which supply us with Luxurious Faux Furs Plus the most beautiful cotton range from Turkish Label TUSSO and from Paris, we get NESLAY'S beautiful black range.  Add to that gorgeous handbags, Pashminas, silk scarves and jewellery - what more could you want.

We also stock well known labels  HOME LEE , Stella+Gemma, Betty Basics, Holmes & Fallon, CAJU , Label of Love. EB & IV, Haven and Isle of Mine.

Colour, fabric and cut have the power to change not only the way we view ourselves but the way we feel. Linen has long been the best fabric for women to wear due to its natural content. Cool and breathable in the heat bit also layerable in the winter. Add some beautiful Mediterranean colour and you look fantastic. Great for the mind, body and soul.

Luma carries an extensive range of linen, cotton and silk in-store all-year-round, with new styles and labels added to the racks on a regular basis. We stock many garments in the Lagenlook style. The fit is flattering, comfortable, feminine and forgiving. The lagenlook shape suits all body shapes and is great for layering in any season.

The Luma Team would love to see you in the store, however, that's not always possible. So browse our online store, connect with us on Facebook, Instagram, email, text or call. We love to help.

All our pieces are full of style and there's a little something for everyone.

I hope you love what you find.

Karen & the LUMA Team




145 King Edward St,

South Dunedin,

New Zealand


+64 (022) 3870639