ABOUT LUMA - Fashion picked just for you!

Fashion, is there anything better? Especially European Fashion, the colours, textures and style - no matter your body shape or size.

Luma Fashion (formerly The Wardrobe) is a small boutique based in Dunedin. We work with showrooms In Italy, Paris, Turkey and the UK to source unique garments that bring colour, pattern and style to our customers. For some, black is the only colour. Don't fear - we always cater to you as well.

We travel to Europe to hand-pick the latest offerings from our independent designers. Sometimes garments are even on the rack in store before they are in Europe. Often we only get one or two items of a style to give the wearer the chance to wear something truly unique.

We mostly stock exclusive labels including; SuzyD London - a comfortable streetwear brand, Chalk UK - a relaxed comfortable cotton knit range, Jayley UK - which supply us with Luxurious Faux Furs Plus the most beautiful cotton range from Turkish Label TUSSO. From Paris, we get NESLAY'S beautiful black range and MADISON'S comfortable daywear. Add to that gorgeous handbags, Pashminas, silk scarves and jewellery - what more could you want.

Colour, fabric and cut have the power to change not only the way we view ourselves but the way we feel. Linen has long been the best fabric for women to wear due to its natural content. Cool and breathable in the heat bit also layerable in the winter. Add some beautiful Mediterranean colour and you look fantastic. Great for the mind, body and soul.

Luma carries an extensive range of linen, cotton and silk in-store all-year-round, with new styles and labels added to the racks on a regular basis. We stock many garments in the Lagenlook style. The fit is flattering, comfortable, feminine and forgiving. The lagenlook shape suits all body shapes and is great for layering in any season.

The Luma Team would love to see you in the store, however, that's not always possible. So browse our online store, connect with us on Facebook, email, text or call. We love to help.

All our pieces are full of style and there's a little something for everyone.

I hope you love what you find.

Karen McDonnell and the Luma Team



LUMA FASHION (formerly The Wardrobe)

145 King Edward St,

South Dunedin,

New Zealand


+64 (022) 3870639


a loyalty program that benefits its members with points every time they shop or
perform other actions like us on Facebook, referring a friend etc. Members can
trade these points for dollars off and discounts.

it is completely free.

not. LUMA REWARDs brings added value to our customers and starts from the day
of launch.

then to the button “My Points and Rewards”.  You can also see the total on the Cart Page
when you are placing an order.

Yes, just make
sure the Ladies instore log your sale against the name you use when setting up
your account.

Yes, the free
gifts and discount codes expire after 12 months from the issue date.

Your friend
must click your referral link in the email, sign up and make a purchase for you
to receive your reward.